• Revenue Enablement

    An assessment that uncovers ways to align all the touchpoints in the Buyer journey.
    Map the current Buyer Journey
    We collect feedback from Buyers about each touchpoint in their buying journey - from discovery to support/renewal to understand what expectations they have and how well those expectations are met. We fully explore what works for them and what does not in the current state journey.
    Identify Buyer Channel Preferences
    As part of our interviews, we ask about which channels they typically use, why and which they would most prefer to use .
    Analyze Messaging in the buyer journey
    We use feedback obtained in the interviews to understand how messaging Buyers encounter in their journey may be similar or different. We explore to uncover any inconsistencies that cause confusion and/or friction.

How It Works

Kickoff
Meet to review the current state journey decide which personas to focus the mapping effort. Identify internal stakeholders to interview. Identify source for audience contacts. Review internal experience research/metrics/stats.
Interview Stakeholders
What are the stages of the journey? What are current systems in place to collect journey feedback? What is known about the quality of the journey? Why was journey set up in the current manner?
Interview Buyers
Topics covered in interviews: Description of the current journey. Deep dive into perceptions about ease of use. Competitor/other examples Consequences from current and future experience.
Deliverables
1. Summary of internal interviews 2. Summary of buyer interviews 3. Consolidated journey map 4. Summary of chanel preferences 5. Analysis of the messaging, highlighting any conflicts. 6. Recommendations for improving the overall Buyer journey, including ideas for better aligning sales silos

Deliverables Deliver Results

Based on the experience across industries, these are the kinds of results you may expect:
Buyer Retention
20% increase in customer retention. 17%-24% of customers will not purchase again after just one bad experience.
Increase in lead Conversions and Spend
Improved experiences can increase revenue by 15%-20%2.5x more revenue from customers than competitors who do not focus on CX2%-3% reduction in abandoned carts.19% increase in cross-sell/upsell.
Business Growth
Companies with revenues of $1b can expect to see additional $700 million over 3 years25% increase in customer lifetime value19% increase in conversion rates